February 2010, Audio and Music
Amber Technology now plays the Blues
Amber Technology has added the renowned BLUE Microphones range to its product solutions for the Australian market.
Amber Technology has added the renowned BLUETM Microphones range to its product solutions for the Australian market.
Amber Technology's Broadcast and Professional National Sales & Marketing Manager Garrick Simeon comments: "We are really excited to add BlueTM Microphones to our existing portfolio of professional recording, live performance and lifestyle products".
Apart from the renowned BLUETM Microphones range of studio microphones including the premium Bottle Series microphones, the company recently launched the enCORE Performance series for live sound applications.
Realizing that great sound enhances every environment, BlueTM has leveraged its pro-audio DNA to launch a line of products catering to life outside the studio. These include high-quality USB products for both Mac and PC, iPod accessories, and an XLR-to-USB converter that allows everyone to take advantage of the quality and performance inherent in every BlueTM microphone on their computer. From the uncompromising and revolutionary Bottle to the HD audio/video Eyeball webcam, every product reflects Blue's rare expertise and inimitable design sense.
Most recently, at the recent Consumer Electronics Show in Vegas, BlueTM launched the Yeti, the first THX certified USB microphone, and the Mikey 2.0, the second generation of Blue's popular microphone for the IPhoneTM and IPodTM .
Blue's Sales Director Dino Virella advised, "Australia has always been a very warm home for BlueTM studio microphones. With Blue's expansion into consumer electronics and live sound products, we needed a distributor with the experience and reach required to achieve the same mega-success in Australia we've seen in other parts of the world. Amber Technology's resources, experience and industry contacts as well as Blue's broad product line offerings make for an unbeatable combination which will serve the Australian marketplace very well!"
As Garrick Simeon stated, "We saw a lot of synergies with other products we distribute, ranging from Altec Lansing, Onkyo, Plantronics and KEF through to pro solutions from TC Electronic, SSL and DPA. The addition of BlueTM Microphones will further enhance our solution focused product offerings through our retail channel partners".

