Sydney, Australia - 17 March 2010: Lexar Media has announced improvements to the Professional line of CompactFlash® (CF) and Secure Digital High Capacity (SDHC^TM) memory cards.  Lexar has increased the capacity of Professional 300x CF cards to 32GB and the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating.

The improvements to the Lexar® Professional line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLRs.

The Lexar Professional 133x SDHC memory card now offers the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second) for shooting higher-resolution images and large-sized, high-definition video files with SDHC-enabled devices. Additionally, the Lexar Professional 133x SDHC card significantly improves camera performance and image transfer speeds from card to computer, reducing post-production time and enabling shooters to focus on the business of photography.

"For professional photographers, running out of space on a memory card just isn't an option," said Richard Clarke, National Sales Manager ANZ, Lexar Media. "Lexar's high-performance and high-capacity memory cards allow photographers to shoot more images than ever before without the added burden of worrying about when their memory card may fill up.  The capacity increases and functionality improvements we've made to the Lexar Professional product line further signify Lexar Media's commitment to fulfilling the demands of the industry and providing photographers with the equipment they need to maximise their digital imaging experience - both professionally and personally."

Lexar Professional CF memory cards in all capacities offer impressive speed and performance, with a guaranteed minimum sustained write speed capability of 300x (45MB per second) for enhanced capture capabilities. When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire® 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, Lexar Professional CF and SDHC cards significantly improve the digital imaging workflow by accelerating the download of captured images to a destination computer.

In addition to the high speeds and capacities of the Lexar Professional CF and SDHC cards, users also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can also access the Lexar Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimise the time required for troubleshooting card issues, and to provide tools for photographers to optimise their shooting and focus on capturing great images.

Availability and pricing

The Lexar Professional 300x CF, and 133x Class 10 SDHC cards are available now  on Lexar.com, in specialty photo retailers and consumer electronics outlets including Camera House, Dick Smith Electronics, Harvey Norman, Myer and Teds. 

• Lexar Professional 300x CF 8GB AU$ 124.60 / 16GB AU$177.35 / 32GB AU$238.70
• Lexar Professional 133x SDHC 4GB AU$56.80 / 8GB AU$117.20

All Professional line cards include a limited lifetime warranty and free downloadable copy of Image Rescue^TM 4, the latest version of Lexar's award-winning image recovery software. In addition, the cards include exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.

By Press Release

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